Analytics
Nov 2025 to Oct 2026 · 64% of orders came from returning customers
Revenue
$100,994$0
18%uplast 6 vs previous 6 months
Orders
5000
16.5%uplast 6 vs previous 6 months
Sessions
19,8910
1.1%downlast 6 vs previous 6 months
Conversion rate
2.5%0.0%
17.8%uplast 6 vs previous 6 months
Sales by channel
Revenue from paid orders, last 12 months
$100,994revenue
- Online store47%
- Instagram16%
- Email15%
- Google Shopping13%
- Marketplace9%
Sales by category
Merchandise sold in paid orders, last 12 months
Conversion funnel
Last 12 months
- Sessions19,891100%
- Viewed a product10,74154% of previous step
- Added to cart2,28721.3% of previous step
- Reached checkout1,11448.7% of previous step
- Placed an order50044.9% of previous step
Overall conversion: 2.5% of sessions placed an order.
Top products
Merchandise sold in paid orders, last 12 months
| Product | Units | Sales | Share |
|---|---|---|---|
| Weekender Duffel | 35 | $8,400 | 9.0% |
| Woven Jute Rug | 27 | $7,020 | 7.5% |
| Trailhead Daypack | 53 | $6,360 | 6.8% |
| Coastal Linen Shirt | 59 | $5,192 | 5.6% |
| Packable Beach Tent | 30 | $4,950 | 5.3% |
| Deckhand Canvas Jacket | 25 | $4,875 | 5.2% |
| Hand-Forged Chef Knife | 38 | $4,864 | 5.2% |
| Navigator Table Lamp | 30 | $4,260 | 4.6% |
New vs returning customers
Customers who ordered each month
Conversion rate
Orders as a share of sessions