Skip to content

Chat

Q3 churn summary for the board

Prism Reason · 2 messages · 217 tokens

Summarise Q3 churn for the board deck. Headline number, main drivers, and which segments I should worry about.

Prism Reason

query_warehouse4,126 rows from subscriptionsDone in 188ms

Arguments

{ "metric": "churn", "period": "2026-Q3", "groupBy": "segment" }

Logo churn for Q3 was 2.1%, flat against Q2, while revenue churn improved to 1.4% because the customers who left were mostly small accounts .

Main drivers

  • Price-sensitive monthly plans account for 61% of cancellations .
  • Onboarding drop-off: accounts that never connected a data source churned 3x faster .
  • Two enterprise accounts downgraded after consolidating teams, the only material revenue movement.

Segments to watch

  • Agencies under 10 seats are the highest-risk group at 4.8% quarterly churn.
  • The enterprise cohort improved from 2.6% to 1.7%, helped by the new admin controls .

For the deck, I'd lead with the revenue number and show the onboarding finding as the one action the team can take this quarter.

Sources

  • 1Q3 retention reportNotion · Finance
  • 2Cancellation survey, Jul to SepTypeform · 412 responses
  • 3Enterprise cohort analysisLooker · Customer Success

Prism can make mistakes. Check important information.