Acquisition
Where trials come from and what each paying customer costs
Visitors
48,2100
8.3%upvs last 90 days
Trials
3,9060
11.2%upvs last 90 days
New paying
7270
6.7%upvs last 90 days
Blended CAC
$1,420$0
4.5%downvs last 90 days
New trials by source
Last 12 weeks
Channels
| Channel | Visitors | Trials | Visit → trial | Paying | Trial → paid | CAC |
|---|---|---|---|---|---|---|
| Organic search | 18,420 | 1,480 | 8.0% | 274 | 18.5% | $410 |
| Paid search | 9,860 | 912 | 9.2% | 168 | 18.4% | $1,880 |
| Referral | 6,240 | 702 | 11.3% | 151 | 21.5% | $620 |
| Partners | 3,110 | 384 | 12.3% | 96 | 25.0% | $940 |
| Social | 7,680 | 288 | 3.8% | 22 | 7.6% | $2,640 |
| Direct | 2,900 | 140 | 4.8% | 16 | 11.4% | — |