Revenue
Recurring revenue, its movements and unit economics
ARR
$5,337,252$0
6.7%upvs last month
ARPA
$346$0
1.8%upvs last month
LTV : CAC
6.9×0.0×
5.4%upvs last month
CAC payback
7.4 mo0.0 mo
6.1%downvs last month
MRR movements
Gains above the line, losses below
MRR by plan
4 plans
$444.8kMRR
- Starter18%
- Growth41%
- Business29%
- Enterprise12%
Monthly breakdown
| Month | New | Expansion | Contraction | Churned | Ending MRR |
|---|---|---|---|---|---|
| Oct | +$25,242 | +$10,023 | −$2,492 | −$4,679 | $444,771 |
| Sep | +$25,971 | +$10,120 | −$1,888 | −$4,045 | $416,677 |
| Aug | +$23,857 | +$10,094 | −$2,440 | −$5,084 | $386,519 |
| Jul | +$23,690 | +$9,913 | −$2,413 | −$4,565 | $360,092 |
| Jun | +$21,701 | +$8,237 | −$1,820 | −$4,937 | $333,467 |
| May | +$22,229 | +$9,034 | −$1,940 | −$5,553 | $310,286 |
| Apr | +$20,152 | +$7,589 | −$2,295 | −$4,616 | $286,516 |
| Mar | +$18,021 | +$8,400 | −$2,632 | −$5,841 | $265,686 |
| Feb | +$18,626 | +$7,838 | −$2,337 | −$4,493 | $247,738 |
| Jan | +$18,421 | +$7,631 | −$2,568 | −$5,319 | $228,104 |
| Dec | +$16,027 | +$5,661 | −$2,203 | −$4,723 | $209,939 |
| Nov | +$14,757 | +$5,341 | −$2,320 | −$5,001 | $195,177 |